Isabel Cañete-Medina, AICP
As Managing Principal, Isabel runs day-to-day operations for Canete Medina Consulting Group Inc.. Isabel has over 25 years of experience in urban and transportation planning. Her forte is in using technology to develop innovative methods and solutions to solve client’s problems. Isabel’s expertise in technology applications includes the use of geographic information systems, computer-aided design, 3D modeling, visualization, animation and database development.
Isabel has an M.Des.S. from the Harvard Graduate School of Design, a M.U.R.P. from the University of Miami School of Architecture and a Bachelor’s degree in Civil Engineering from the University of the Philippines. She has authored papers on CAD, GIS and urban and transportation planning.
Isabel is a member of the American Planning Association, the Royal Town Planning Institute, and the American Society of Civil Engineers. She is a member of the American Institute of Certified Planners and a registered professional civil engineer in the Philippines.
Benjamin V. Medina, Ph. D.
As a Principal of the firm, Benjamin Medina spearheads all private sector consulting projects at Canete Medina. Ben is known for his acumen in assessing client business needs and analysing supply chain operations across multiple industries. He has over 20 years of experience in project management, strategic planning, operations analysis, financial analysis, process modeling and decision support.
Ben has a M.S. and Ph.D. in Civil Engineering (Transportation) from Northwestern University and a Bachelors degree in Civil Engineering from the University of the Philippines. Among his published papers, Ben’s work has appeared in the Annals of Operations Research and Global Logistics and Distribution Planning.
Previous to launching his own consultancy firm, Ben held management positions with United Airlines and Sears Roebuck & Co. He has also taught statistics and data analysis to graduate and undergraduate students at DePaul University and recently served as a panel Member with the National Cooperative Freight Research Program for the NCFRP Project: Public Sector Sustainability Strategies Addressing Supply Chain Air Emissions.
Eduardo Serafin has 30 years of professional traffic & transportation experience covering planning, policy, environmental impact analysis, preliminary design, engineering operations, complete streets, multi-modal transportation, and safety for various modes. He brings together his professional experience from California, the Northeastern United States, Texas, and his native Philippines. As Senior Transportation Planner & Engineer, Eduardo strives to champion integrated land use-transportation planning, transit planning and transit oriented development, comprehensive pedestrian and bicyclist planning, context-sensitive infrastructure planning, transportation demand management, and the ethical practice of professional engineering.
For a major university in California, Eduardo manages training and professional development programs to address the dynamic training needs of the California transportation professional community. Eduardo was also an adjunct lecturer at the San Jose State University’s Master of Urban Planning program.
Eduardo holds a M.S.T.M. (Transportation Management) from the New York University Polytechnic Institute; a M.S.E. (Transportation Engineering & Planning) from University of California Berkeley and a B.S. in Civil Engineering from the University of the Philippines.
Elizabeth Tyler, Ph. D., FAICP
Elizabeth "Libby" Tyler has been working with Canete Medina since 2017 as a Senior Urban & Environmental Planner and Director of Communications. Libby is a consulting planner with over 35 years of experience in land use planning, community development, economic development, and environmental assessment. She is an Adjunct Lecturer for the University of Illinois’ Department of Urban and Regional Planning, where she teaches a class in Local Planning, Government, and Law. Libby recently retired as the Community Development Services Director for the City of Urbana, Illinois, where she oversaw planning and zoning, economic development, building safety, and affordable housing programs.
Her prior experience includes professional planning work at the municipal, state, and federal levels, as well as extensive private consulting in both Illinois and California. Her experience encompasses preparation of comprehensive and specific area plans, neighborhood planning, downtown revitalization, design review, zoning administration, and environmental analysis.
Libby holds a Ph.D. (Regional Planning) from the University of Illinois, Urbana-Champaign; a M.S., (Landscape Architecture in Environmental Planning) from the University of California, Berkeley and a B.A., Cum Laude (Environmental Conservation) from the University of Colorado, Boulder.
Susan Rebaño-Edwards, Ph. D.
Susan Rebaño-Edwards recently joined Cañete Medina as a Senior Consultant. Dr. Rebaño-Edwards is an experienced and highly qualified professional Infrastructure Asset Management Specialist and published author with extensive experience in strategic asset management planning of government owned properties. Her asset management career spans 35 years mainly working for state, central and local government agencies in Australia and New Zealand.
Dr. Rebaño-Edwards has a Ph.D. from The University of Sydney (Australia), a Masters of Infrastructure Planning from University of Stuttgart (Germany), a Masters of Architecture from University of the Philippines, and a B.S. in Architecture from Cebu Institute of Technology University (Philippines).
From 1986-1997, Dr. Rebaño-Edwards was also a Lecturer at the Far Eastern Univeristy (Philippines), PNG University of Technology (Papua New Guinea) and the University of Sydney (Australia). She practiced as a professional Architect in the Philippines, Singapore, Palau and Papua New Guinea.
As CADD/GIS Manager, Rebeca Alvarado is in charge of computer-aided design and GIS projects for Canete Medina. She is also responsible for coordinating proposal development and participates in business development tasks.
Before coming to Canete Medina, Rebeca provided architectural CAD consulting services in South Florida as well as in Austin, Texas. She previously worked for a prestigious architectural firm in Miami, Florida for 20 years.
Rebeca has a B.A. in Urban Planning from the University of Utah and did graduate studies in Urban and Regional Planning at the University of Miami.
Max is the DBE Liaison of Canete Medina and in charge of accounting, purchasing, record keeping and other administrative tasks. Max also serves as project administrator for all Canete Medina projects, a role he has held for 12 years. He tracks project costs and manages client invoicing and other tasks required for contract compliance. On market research projects Max supervises field surveying and ensures the accurate coding, processing and data entry of surveys.
Max has a B.S. in Commerce (Business Administration) from the College of the Immaculate Concepcion, Philippines. Previous to moving to the US, Max was a manager at the Land Bank of the Philippines.
Norberto “Bert” Cañete
Mr. Cañete has over 30 years of combined experience in accounting, bookkeeping, finance and general management. Activities include accounts receivable, accounts payable, inventories, equipment, cost accounting, budgeting, forecasting, reconciliation, payroll, internal auditing, and financial statements. As Project Administrator, Mr. Cañete is responsible for payroll processing, approval of reimbursements and keeping track of project expenses and budgets.
He has a B.S. in Accounting from De LaSalle University, Manila, Philippines. He is also a Certified Public Accountant in the Philippines.
Mr. Medina works with Canete Medina in a variety of capacities, including managing the company’s IT infrastructure, and leading software and app development projects. As a Data Scientist, he is involved in data and statistical analysis, preparation of charts, tables, and databases, and fieldwork and data collection efforts. Mr. Medina has participated in several of the firms market research projects, for which he developed on-line surveys, project websites, and managed web app development for crew scheduling and data encoding.
Mr. Medina holds a B.S. in Economics and Statistics from the University of Illinois at Urbana-Champaign.
Timothy Arehart is an experienced Field Manager and has served in this role since 2018. He started working for Canete Medina in 2016 as a Field Supervisor. His experience conducting origin-destination surveys and ridership counts and his attention to detail and organizational skills are invaluable assets.
Mr. Arehart has a Bachelor’s degree in English (summa cum laude) from the University of Houston. In addition to his work with Canete Medina, Mr. Arehart works as a graphic editor, technical writer, and production assistant for a number of science-related publications and product lines in the Chicago area.
As a Data Analyst, Ms. Medina has been assisting with company administrative and project-related functions since 2015. She supports the development of geospatial datasets and creates GIS maps and graphics for private and public sector projects. Ms. Medina participates in data collection and analysis, survey preparation, technical writing and copy-editing, corporate communications, proposal development, and human resource activities.
Ms. Medina holds a B.A. in Psychology and Philosophy from University of Oxford, United Kingdom.